Techsmith Morae is a data analytics software that can be used for testing the usability and market satisfaction level of a product. Users get to understand their customer’s experiences and thought processes related to a particular product in real-time and make relevant changes. The software captures all the minute details of its user’s product testing sessions and offers hard and vivid data, consisting of real-life usability problems.
I used this tool at my IT facility at Illinois State University, for teaching my classes to run live subject usability studies, and as part of the UX team in my corporate roles. It has the ability for the facilitator to speak to the participant outside of the testing room, the ability to tag behaviors, the ability for remote observers to watch live testing, and the generation of video clips.
I read that Techsmith stopped selling Morae in 2020. I have seen a similar tool in use called Observer by Noldus but haven’t run a study with it myself.
Many moons ago I did some qualitative research with NVivo and Qualrus but haven’t used them since I had adopted Morae.