Target

Sample website – MyCOUNTRY

UX

From 2014 to 2018 I worked with the Interactive Assets and Development team at COUNTRY Financial on the customer self-service portal called MyCOUNTRY.

Learn more about COUNTRY Financial

My.CountryFinancial.com

Some techniques used

  • Mobile-first design
  • Atomic design
  • Iterative design
  • Wireframing
  • Fractional notation
  • Card sorting
  • In lab sessions utilizing eye tracking, user preference, and usability
  • Online AB testing
  • Online scenario usability testing