Here is an example of an experience journey that I have tried to emulate for my projects. I like so many things about it. It has an easy to use layout with consistent keys and symbolism. It has guiding principles. It has the thinking-doing-feeling perspectives to keep it a user-centered process. It also has opportunities listed per phase. Actions can be taken on these opportunities in multiple ways. It is also easy for a team to set up minimally viable improvements along the way without having specific items prescribed. (Note: Items are blurred to protect any possible proprietary info.)